NÉKTER JUICE BAR x TOO FACED COSMETICS

The Nékter x Too Faced collaboration presented a limited time offer smoothie that was inspired by the makeup brand’s ethos and signature pink shade crafted with Nékter’s fresh ingredients like strawberry, pitaya, pineapple and housemade cashew milk.

I spearheaded all stages of this promotional partnership, from prospecting and negotiation to calendaring and execution, amplifying Nékter’s best-selling LTO of all time across 200+ locations with via in-store, app, social, digital, PR and email marketing channel support.

CAMPAIGN RESULTS:

• The limited edition collaboration represented 3% of systemwide sales and 8% of smoothie category sales.

• The Nékter x Too Faced partnership increased sales of the multi-million dollar smoothie category by 18% YoY.

• The campaign yielded 41 million impressions during the promotional period!