NÉKTER JUICE BAR x NINTENDO

The Nékter x Nintendo collaboration was Nékter’s largest limited time offer program to date, relaunching Skoop, their non-dairy frozen treat line, in three flavors inspired by popular Nintendo Switch videogames.

I pitched, secured and executed this promotional partnership, spearheading the development of all program deliverables, including a chainwide Nintendo Switch sweepstakes, co-branded packaging, promotional employee tees and GameTruck events at select locations as well as marketing amplification via in-store, social, digital, email, app and PR channels.

CAMPAIGN RESULTS:

  • 43K+ new email sign-ups via sweepstakes entry

  • 51K+ new app downloads during promotional period

  • 65% increase of seasonal skoop flavor sales

  • 79 million campaign impressions across all marketing channels

Screen Shot 2024-09-05 at 1.28.51 PM.png
nekternintendo.jpg
Screen Shot 2024-09-05 at 1.52.09 PM.png
Screen Shot 2024-09-05 at 1.39.54 PM.png
Screen Shot 2024-09-05 at 1.51.37 PM.png
n3.png
n5.png
n4.png
Screen Shot 2024-09-05 at 1.50.07 PM.png
Screen Shot 2024-09-05 at 1.52.45 PM.png
n2.png
n1.png
IMG_4176.jpg
Screen Shot 2024-09-05 at 1.57.20 PM.png
Screen Shot 2024-09-05 at 1.54.58 PM.png
Screen Shot 2024-09-05 at 1.50.54 PM.png
IMG_4160.jpg
IMG_4151.jpg
Screen Shot 2024-09-05 at 1.50.28 PM.png
Screen Shot 2024-09-05 at 1.51.12 PM.png
Screen Shot 2024-09-05 at 2.03.58 PM.png
Previous

Marketing Campaign: Nékter Juice Bar x Too Faced Cosmetics
Next

Marketing Campaign: BoxLunch x Rick and Morty x Super73