BOXLUNCH x McDONALD’S

BoxLunch teamed up with McDonald’s to launch its first multi-category collection with a US retailer, offering a range of apparel, accessory and collectible items featuring McDonald’s iconic graphics and beloved characters.

I led the best-in-class omni-channel marketing campaign that highlighted the collaboration, spearheading strategy and creative direction development in the planning phase to executing the program that included 180+ storefront takeovers at retail, 50+ co-branded mall kiosks, 100+ influencer partnerships, 20+ earned media/PR placements, online marketing and organic/paid social media tactics.

CAMPAIGN RESULTS:

• McDonald’s sales rank propelled 398 spots to become a top 10 brand during the promotional period

• 212 million campaign impressions across all marketing channels

• The success of this campaign earned BoxLunch it’s second Best Retailer Award from the Licensing International Excellence Awards in 2022