VANS LICENSED COLLABORATIONS

As its footprint in fashion expanded, Vans leveraged licensing to drive brand awareness and sales growth through global merchandise stories that leaned into coveted intellectual properties.

During my time at Vans, I worked closely with Disney, Star Wars and The Peanuts to develop the approved global press materials, led strategic planning with my global counterparts and executed PR outreach for the US market.

Each collection launch was a success, with dozens of placement per project including feature stories on GQ, CNET, Gizmodo and Los Angeles Times, as well as strong sales performance across Vans retail, Vans.com, retail accounts and boutique retailers.