PUBLISH BRAND – VARIOUS PRODUCT LAUNCHES

I established the Public Relations program at Publish Brand, overseeing strategy and execution for four in-house brands including Publish Brand, FairPlay, Team Cozy and Superism.

Each brand had its own unique story;  Publish Brand revived the jogger pant trend, FairPlay offered an assortment of streetwear-meets-athletic apparel, Team Cozy was formed by a collective of influential photographers and Superism was founded by celebrity jeweler Ben Baller.

I worked closely with editors to highlight new collection launches and collaborations with the likes of Puma, Onitsuka Tiger (Asics), Brooks Running and Clae. Key placements included feature stories on Playboy.com, MTV News, Maxim, Nylon, Hypebeast and Highsnobiety.