BOXLUNCH x RICK AND MORTY x SUPER73

BoxLunch celebrated the season 4 launch of ”Rick and Morty” with a new assortment of licensed merchandise and an exclusive custom e-bike sweepstakes in partnership with Super73.

I orchestrated the promotional partnership between BoxLunch, e-bike brand Super73 and Cartoon Network, creating a chainwide sweepstakes that offered guests the opportunity to win 1-of-1 electric bikes inspired by the titular characters of the “Rick and Morty” animated series while driving customer acquisition via email entry through BoxLunch.com.

CAMPAIGN RESULTS:

• The partnership program boosted Rick and Morty’s merchandise sales rank from #22 to #11 during the promotional period.

• 30K+ new email sign-ups via Super73 sweepstakes entry portal on BoxLunch.com.

• Over 4.8 million campaign impressions across all marketing channels.