BOXLUNCH x MARVEL “EAT THE UNIVERSE”

BoxLunch launched Marvel’s first consumer products line for “Eat the Universe,” offering an exclusive range of merchandise inspired by the Marvel Universe and the unique dishes brought to life in Marvel’s popular YouTube series hosted by celebrity chef Justin Warner.

I oversaw the campaign development in partnership with BoxLunch’s creative and marketing teams as well as Marvel’s consumer products team, bringing this program to life across 150+ storefronts, 20+ influencer partnerships, owned/paid social content channels, ecommerce/digital platforms, Marvel.com, @MarvelStyle and several PR placements.

CAMPAIGN RESULTS:

• Marvel jumped to a top 3 license based on sales during the promotional period.

• The campaign yielded over 137 million impressions across all marketing channels.

• The BoxLunch x Marvel campaign earned BoxLunch its first Best Retailer Award from the Licensing International Excellence Awards in 2021.