BOXLUNCH x DISNEY “TOY STORY LAND”

BoxLunch partnered with Walt Disney World Resorts to celebrate the opening of Toy Story Land at Disney Hollywood Studios with a merchandise line exclusive to BoxLunch stores and BoxLunch.com, a nationwide mall tour and a Disney World getaway sweepstakes.

I managed several components of program, including licensor approvals, retail marketing, event marketing and public relations while supporting the development of creative direction and digital tactics in partnership with the graphic design and social/online marketing teams, respectively.

CAMPAIGN RESULTS:

  • Strong performance of Toy Story merchandise drove the brand’s sales rank to a top 3 spot during the promotional period.

  • Over 17,000 visitors of the nationwide BoxLunch x Toy Story Land tour.

  • Over 100,000 new email sign-ups via sweepstakes entry portal.

  • Over 118 million campaign impressions across all marketing channels.

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