NÉKTER JUICE BAR ”PB&J TRIO” LTO

Nékter Juice Bar introduced a healthier take on the peanut butter and jelly flavor profile with the “PB&J Trio”, presenting a limited time smoothie, parfait and bowl that launched exclusively for Nékter Loyalty App Members on April 2, National Peanut Butter & Jelly Day, ahead of its in-store launch on April 7.

I directed the omni-channel marketing campaign from concept to execution, building the program’s framework and promotional calendar in partnership with Nekter’s marketing channel leaders, developing visual direction and guiding creative development in collaboration with our external agency partner, and coordinating the early access portion of the program across IT, store operations and supply chain teams. 

CAMPAIGN RESULTS:

• The PB&J Bowl launch drove a 10% increase in bowl category sales.

• The PB&J Parfait launch represented an 18% increase in parfait category sales.

• The “early access” launch for app members drove a 310% increase in app downloads during the promotional period.