VANS PRODUCT INNOVATION STORIES 

As its global appeal grew, Vans product lines evolved to meet the needs of consumers across different disciplines, regions and climates, offering upgraded materials and weatherized technology in various styles.

I led several PR campaigns that focused on these new features while highlighting Vans design heritage, to drive awareness of Vans’ product innovation and interest in collections like the seasonal Vans SK8-Hi MTE colorways, the limited edition Vault by Vans x The North Face collaboration and the chef-friendly Vans x Jon & Vinny line.

Key Media Reviews:

•Men’s Journal: “Vans you can finally wear in winter conditions”

•GQ: “Vans and North Face Made the Waterproof Winter Sneakers You’ve Always Wanted”

•Sneaker News: “Vans and The North Face Deliver One Of The Best Collaborations of 2015”