BOXLUNCH x SCOOBY-DOO x FEEDING AMERICA

BoxLunch and Scooby-Doo teamed up to “Doo Good” during September, Feeding America’s Hunger Action Month, highlighting a full collection of new merchandise and launching two charitable items that donated meals to Feeding America. 

I collaborated with multiple teams to develop and market this unique campaign, securing approval from Warner Bros., coordinating with buyers, legal teams, Funko, BioWorld and Feeding America on the charitable portion of the merchandise line, and leading the marketing, social, and creative teams to execute the program.

CAMPAIGN RESULTS:

• Scooby-Doo’s merchandise sales rank jumped from #23 to #1 during the promotional period.

• 200K+ meals donated to Feeding America from sales of charitable merchandise items.

• The BoxLunch x Scooby-Doo x Feeding America program yielded over 65 million impressions across all marketing channels.